Users of the Website Generally “Non-Personally-Identifying Information” is information that, without the aid of additional information, cannot be directly associated with a specific person. “Personally-Identifying Information,” by contrast, is information such as a name or email address that, without more, can be directly associated with a specificperson. Like most website operators, Company gathers from users of the Website Non-Personally-IdentifyingInformation of the sort that Web browsers, depending on their settings, may make available. That informationincludes the user’s Internet Protocol (IP) address, operating system, browser type and the locations of thewebsites the user views right before arriving at, while navigating and immediately after leaving the Website.Although such information is not Personally-Identifying Information, it may be possible for Company to determinefrom an IP address a user’s Internet service provider and the geographic location of the visitor’s point ofconnectivity as well as other statistical usage data. Company analyzes Non-Personally-Identifying Information gathered from users of the Website to help Company better understand how the Website is being used. By identifying patterns and trends in usage, Company is able to better design the Website to improve users’ experiences, both in terms of content and ease of use. From time to time, Company may also release the Non-Personally-Identifying Information gathered from Website users in the aggregate, such as by publishing a report on trends in the usage of the Website.
Third-Party Advertisers We may use third-party advertising companies to serve ads when you visit the Website. These companies may use information (not including any Personally-Identifying Information) about your visits to the Website and other websites that are contained in Web Cookies in order to provide advertisements about goods and services of interest to you. Using a tool created by the Network Advertising Initiative, you can opt out of several third-party ad servers’ and networks’ Web Cookies simultaneously. If you would like more information about this practice and to know your choices about not having this information used by these companies, please follow the following links: http://networkadvertising.org/managing/opt_out.asp, http://preferences-mgr.truste.com/, or http://www.aboutads.info/choices/. Please contact us if you would like to know the identity of the third-party advertising companies we are currently using to serve ads.We may allow advertisers to choose the characteristics of users who will see their advertisements, and we may use any of the Non-Personally Identifying Information we have collected (including information you may have decided not to show to other users, such as your birth year or other sensitive personal information or preferences) to select the appropriate audience for those advertisements. We do not identify you to the advertiser.
Analytics We may use third-party vendors, including Google, who use first-party cookies (such as the Google Analytics cookie)and third-party cookies (such as the DoubleClick cookie) together to inform, optimize and serve ads based on yourpast activity on the Website, including Google Analytics for Display Advertising. The information collected maybe used to, among other things, analyze and track data, determine the popularity of certain content and betterunderstand online activity. If you do not want any information to be collected and used by Google Analytics, you can install an opt-out in your web browser https://tools.google.com/dlpage/gaoptout/ and/or opt out from Google Analytics for Display Advertising or the Google Display Network by using Google’s Ads Settings www.google.com/settings/ads.
Aggregated and Non-Personally-Identifying Information We may share aggregated and Non-Personally Identifying Information we collect under any of the above circumstances. We may also share it with third parties and our affiliate companies to develop and deliver targeted advertising on the Website and on websites of third parties. We may combine Non-Personally Identifying Information we collect with additional Non-Personally Identifying Information collected from other sources. We also may share aggregated information with third parties, including advisors, advertisers and investors, for the purpose of conducting general business analysis. For example, we may tell our advertisers the number of visitors to the Website and the most po